People like to think of original ideas as one-off sparks. In reality, the same ideas keep appearing in different places with different people.
Around 10,000 years ago, in distant parts of the world, groups that had never met and knew nothing of one another began making the same choice. They started tending wild plants, learning which ones could be coaxed to grow, and, little by little, settled where those plants thrived. From these scattered beginnings, without coordination or contact, agriculture emerged.
Learning this made me wonder how original ideas actually start. And if agriculture wasn’t truly original, are startup ideas any different? History suggests they’re not.
The basic techniques for making stone tools were independently invented in Africa and Eurasia. Writing appeared independently in Mesopotamia, China, and Mesoamerica. Even beer shows up in multiple regions without an obvious single ancestor.
Science follows the same pattern. Calculus is credited to both Newton and Leibniz. Natural selection was articulated by both Darwin and Wallace.
When conditions align, many people converge on the same answer. That’s not an insult to genius; it’s a description of how the world pushes minds toward the next available step.
I prefer the word convergence to inevitable. “Inevitable” sounds like fate and ignores how many supposedly inevitable ideas die on the wrong cost curve. Convergence means the environment highlights a few options as the next steps. As new possibilities appear, choices narrow, and many people see the same good ideas. What’s scarce isn’t the idea itself, but the right way and the right time to act on it.
You can see the same pattern in technology. The first web browsers didn’t come from a single person in a dorm. Mosaic, Netscape, and Internet Explorer appeared within a short window because the Internet crossed a threshold that made a browser not just plausible but necessary.
Social networks arrived in a cluster for the same reason. Friendster, MySpace, Orkut, and Facebook weren’t copying a secret blueprint. The infrastructure and habits that mattered had clicked into place.
Video calling followed the same arc. Zoom didn’t invent talking over the internet; it made the idea feel reliable once bandwidth, codecs, and the messy details of real networks were good enough.
If originality guaranteed success, the first movers would dominate. They often don’t. Being early often turns out to be the same as being wrong.
Microsoft made tablets long before Apple. The timing was off. The complements were missing, the costs were wrong, and the behavior wasn’t normalized. Originality without readiness yields blueprints, not businesses.
So what’s actually scarce?
First, the right way to execute an idea: the architecture, the process, the go-to-market strategy, the pricing and market design, and the operational cadence that makes a concept not just exist but compound.
Second, timing: the state of cost curves, infrastructure, user habits, regulation, and capital availability.
Third, the pressure of convergence itself: once a domain is primed, many teams will see the same idea. The difference isn’t spotting it, but making it work when it can finally work.
This is uncomfortable for founders who want to claim being first, but reassuring if your focus is on execution and building. Consider how the winners actually won.
Facebook didn’t beat MySpace by inventing social media. It enforced a real-identity graph that raised trust and relevance, rolled out in stages to build dense local networks, built a platform that attracted others’ energy, and did the unglamorous work on spam and abuse that made the feed usable.
Google didn’t win by claiming the word “search.” It delivered better relevance through PageRank, paired it with an auction-based ad model and self-serve tooling that scaled monetization, and disciplined itself on latency, so using it became a habit.
Zoom didn’t win because video calling was new. It obsessed over call quality, simplified joining to a single link, handled ugly network realities so calls just worked, and rode distribution built into invites and links.
SpaceX didn’t get credit for dreaming about reusable rockets. People dreamed about them for decades. SpaceX gets credit for the method that made reuse routine and cheap: vertical integration, a high test cadence, control systems that could land a stage precisely, and operations that treated reuse as normal instead of a stunt.
Sometimes being first helps. If network effects are strong and compound quickly, getting to critical mass first can matter. If you can lock up distribution through defaults or platform bundles, that advantage can endure. If data flywheels start early and the marginal value of data stays high, an early lead can extend.
But being first won’t save you if regulation blocks adoption, if a crucial complement is missing, or if the unit economics only work after another tenfold drop in costs. Many ideas that feel inevitable on a whiteboard don’t clear those hurdles in a real market.
Founders often chase originality because it flatters the ego. They’d rather be credited with the idea than with the process that turns the idea into reality. But markets don’t care about ego. They care about solved problems. They care about whether the product works in the current state of the world.
There’s no point in hoarding ideas. Someone else is already working on them. The useful question is not whether the idea is new but whether the moment is right and whether your method will compound.
How do you tell if the moment is right?
Look at the boring parts. Which cost curve bent in your favor? Do you have the complements (payments, identity, APIs, hardware), or can you supply them? Has the habit normalized, or will you be teaching the market? Which channel is truly open to you? What rules could block you, and is there a path through? What’s your wedge: small, obvious, expandable? If you can’t answer with specifics, you’re early. And early is just the polite way of saying wrong.
If I said originality doesn’t matter at all, I’d probably be wrong. It does matter. It matters most when you find a unique angle, something true and valuable that others haven’t spotted, and customers want.
It matters when you design a business model that competitors can’t easily copy, when you run operations that cut costs differently, and when you tell your story so people want to buy. Original ideas might seem common; what’s scarce is an original angle people actually care about, which gives you an edge.
True leaps, the exceptions, exist too. CRISPR is a genuine step change. Blockchain opened a new design space. Deep learning unlocked capabilities that weren’t available before. But even then, impact depends on complements, tooling, regulatory clarity, and distribution. A breakthrough isn’t the same as a product or a company. Execution decides whether the idea matters.
If you’re a founder, translate this into a simple discipline. Don’t ask whether the idea is original. Ask why now. Ask what made this impossible five years ago and whether that constraint is actually gone. Ask which complement you still lack and whether you can create it cheaply enough. Ask where your moat will live, and force yourself to pick: code, data, distribution, operations, or regulation. Ask what would make your advantage grow faster if ten competent teams shipped similar products tomorrow.
Convergence means you’re not special for seeing it. You’re special for making it work.
The market remembers the team that turned the obvious next step into the obvious default.